Monday 2 March 2015

Wearable Technology v. Fashion

Wearable Technology v. Fashion ©

The problem with 'wearable' technology as it stands, is that it isn't wearable for the average self-respecting fashionista. Google Glass was the perfect example; despite backing from fashion designer Diane Von Furstenberg and online luxury retailer Net-a-Porter, it was discontinued. Whilst there were multiple reasons for Google's failure in reality, it can't be denied that the product simply wasn't fashionable.

When you picture someone wearing Google Glass, you can't ignore the nerdy sci-fi image. In my opinion, it would never have caught on with the fashion crowd. The reason being that on its own, alike many 'wearable' technology products, it wasn't beautiful. Without the technology, the Apple Watch is perhaps not something you would look twice at. 

As a luxury fashion enthusiast, whilst I love following the trends, I will often only buy something which I absolutely love. My fashion purchases are, I like to think, well-considered; quality and design being the two most important factors. Therefore, whilst I appreciate and crave the technology of the latest devices and the efficiency that they promise, I can't bring myself to wear them.

Wearable tech needs the ability to seamlessly integrate into our lives, which may prove toughest in the luxury fashion market if everyone is as particular as myself. The future of wearable technology needs to be as beautiful as a Saint Laurent or Cartier cuff bracelet without screaming that it's crammed with tech components; in other words, subtlety is key in my opinion.

There have been attempts to create beautiful wearable technology, such as the activity tracking Swaroski Shine jewellery by Misfit, although who really wants their jewellery to track their sleep and daily steps? I'm more concerned that my accessories look nice; anyone who is into their fitness can surely just get an app for that? Correct me if I am wrong; I'd love to hear everyone's opinions on the subject.

Personally, I love my iPhone, iPad and other gadgets, but the way that I see wearable technology fitting into the fashion industry at present is more with the accessories. On their own, Capulet iPad cases which can be bought on The Outnet, are gorgeous and double as clutches for the evening. Marc by Marc Jacobs also do a pretty good job at iPhone cases. Similarly, in the home, technology should also be beautifully designed to look more like sculpture than awkward lumps of necessary gadgets. 

The reason I decided to start this blog is to give a fashion-forward perspective on technology. I'll be reporting on the most stylish wearable technology for you and your home, to hopefully make your life even more stylish ;)

Let me know your thoughts in the comment box :)

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