If you still need persuasion on the Apple Watch, then the freshly announced Apple Watch Hermès collection may just tip you over the edge...
Yesterday, Apple and Hermès introduced Apple Watch Hermès, a new collection of Apple Watch in stainless steel with finely crafted leather bands in distinctive styles from Hermès, including the Single Tour, Double Tour and Cuff, while respecting the design and functionality of the Apple Watch. The collaboration merges Apple’s unparalleled product innovation with the heritage, iconography and craftsmanship of Hermès, creating a unique expression of Apple Watch.
“Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”
“At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives,” said Pierre-Alexis Dumas, Hermès’ executive vice president in charge of artistic direction. “What more contemporary and relevant expression of this principle could there be than this collaboration with Apple. We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”
The leather bands come in five Hermès colors: Fauve (brown), Etain (grey), Capucine (red), Noir (black) and Bleu Jean (blue).
The classic Hermès design. The buckle recalls those on the straps of a horse’s girth, a nod to the equestrian heritage of Hermès. The Single Tour with the 38 mm stainless steel case comes in fauve Barenia leather, noir box leather and capucine Swift leather, while the Single Tour with 42 mm stainless steel case comes in fauve Barenia leather and noir box leather.
Double Tour
The extra-long band of the iconic Double Tour wraps elegantly twice around the wrist. The Double Tour pairs with the 38 mm stainless steel case and is available in fauve Barenia leather and bleu jean, capucine and etain Swift leather.
Cuff
Inspired by equestrian fixtures, the finely worked modern Cuff in Hermès’ signature leather is adapted to allow the heart rate sensor to stay in contact with the wrist. The Cuff pairs with the 42 mm stainless steel case and is available in fauve Barenia leather only.
Across the collection, each stainless steel case features an etching of the Hermès signature and includes a customizable face with three exclusive dial designs inspired by Clipper, Cape Cod and Espace Hermès watches.
When can I buy the Hermès Apple Watch?
The Hermès Apple Watch will be available from 5th October 2015.
How much is the Hermès Apple Watch?
Apple Watch Hermès starts at $1,100 (US) for the 38 mm stainless steel case with the Single Tour, $1,150 (US) for the 42 mm stainless steel case with the Single Tour, $1,250 (US) for the 38 mm stainless steel case with the Double Tour and $1,500 (US) for the 42 mm stainless steel case with the Cuff.
Where can I buy the Hermès Apple Watch?
The collection will be available at select Apple retail stores, select Hermès stores, specialty stores and department stores in Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Korea, Russia, Singapore, Switzerland, the UK and the US.
For more information on Apple Watch Hermès please visit www.apple.com/apple-watch-hermes or www.hermes.com/applewatchhermes.
What do you think of Apple's first ever collaboration with a luxury brand? Let us know in the comment box!
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