Monday 16 May 2016

La Roche-Posay My UV Patch

La Roche-Posay My UV Patch

Created to increase awareness of UV exposure and sun protection, this new piece of wearable tech looks set to take sun safety to the nxt level. The first-ever stretchable electronic UV monitor that adheres to any area of the skin, its photosensitive dyes change colour when exposed to UV rays to help spread the message that the damage caused by them can occur to anyone at any time of the year. “It’s a totally new way of measuring UV in a very accurate way,” says Guive Balooch, Global Vice President of L’Oreal’s Technology Incubator. “The patch is able to monitor both UVA and UVB exposure with a specific technology that allows it to first get an accurate measure of UVA radiation and then extrapolate the UVB for an accurate overall UV reading.”

Pictures of the patch can then be uploaded to the La Roche-Posay My UV Patch mobile app with advice also available free of charge, from top dermatologists and Boots skincare experts. Guive explains, “Through a smart algorithm factoring in the user’s personal data, the app generates two indicators – sun behaviour and daily sun stock – to provide advice on sun safe behaviour and when to re-apply sun cream.” Thin, comfortable and surprisingly lightweight, it’s certain to become a useful tool in helping promote better protection against the sun, plus help build a healthier relationship with your smartphone too.

My UV Patch from La Roche-Posay will be free to consumers from May 2016.


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