The Apple Watch has landed, so what does this mean for young fashion enthusiasts like you and me? Zara is among the first in fashion to release an app on the Apple Watch; functionality includes order updates and nifty notifications when your order is ready to collect in-store. I can't deny that it's a convenient idea, but it's definitely not going to convince me to buy an Apple Watch ...yet! I'm keeping my eyes peeled for an Apple Watch app that'll be a game-changer and I'm willing to bet it won't be from any of the major fashion retailers, but a dedicated start-up company.
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